A capuchin monkey rescued from captivity could emulate legendary Nintendo star Donkey Kong when he becomes immortalised in his own videogame, to be released on Facebook later this month.

Kodak’s Jungle Rumble has been designed to help raise awareness of the plight of primates such as the titular star, who was captured in the wild from French Guyana in 2003.

Kodak was sold to the pet trade in Greece but was later handed over to a rescue organisation and is now one of the happy residents – and star attractions – at the Monkey Sanctuary in Looe, Cornwall.

On the 9th July 2010, at a public event marking the first time that David Cameron has visited Cornwall since his election, Wild Futures’ campaigns staff took the opportunity to ask the Prime Minister what his government intended to do on the issue of keeping primates as pets in the UK. After admitting that he had “absolutely no idea” about the current policy governing the cruel, and still legal, trade in this country, he allowed the charity’s representative to explain the case to him.